The PERC Blog

Our thoughts on digital marketing.

The featured image should contain a visual representation of a well-organized website structure

How to optimize your site structure for SEO

By Xavier Berkness | Jan 24, 2024

Site structure can have a significant effect on your rankings in Google and other search engines. Learn how to improve your site’s SEO with these tips.

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An image of a computer screen displaying a website's meta tags being optimized using various platfor

How to optimize meta tags for SEO

By Xavier Berkness | Jan 24, 2024

Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s code.

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The featured image should contain a visual representation of an alt text and title text being added

How to Add Alt Text and Title Text to Images for SEO

By Xavier Berkness | Jan 24, 2024

Learn what the Alt Text and Title Text are, how to add Alt Text and Title Text to images in WordPress, and the importance of the Alt Text and Title Text.

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The featured image should contain a visual representation of HTML headings being used in a webpage

How to Use HTML Headings for SEO

By Xavier Berkness | Jan 24, 2024

HTML headings are important for SEO. Learn how to use H1, H2, H3, H4, H5, and H6 tags to increase your search engine rankings with this guide.

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The featured image should contain a visual representation of a search engine results page (SERP) wit

How to Optimize for Zero-Click Searches

By Xavier Berkness | Jan 24, 2024

Zero-click searches are on the rise. Learn how to optimize your content to capture the most traffic from zero-click searches and featured snippets.

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The featured image could be a visual representation of voice search technology

How to optimize for voice search

By Xavier Berkness | Jan 24, 2024

Voice search is a growing trend. Discover why it’s important and how to optimize for it. Use our voice search SEO tips to get more traffic from voice search.

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The featured image can be a visual representation of website optimization

How to optimize for the Google Page Experience Update

By Xavier Berkness | Jan 24, 2024

The new Google Page Experience Update is coming in May 2021. Are you ready? Read our comprehensive guide on how to optimize for it today.

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The image should showcase a comparison between a desktop and mobile interface of a website

What is mobile-first indexing?

By Xavier Berkness | Jan 23, 2024

Mobile-first indexing means that Google predominantly uses the mobile version of the content for indexing and ranking. Learn how to prepare your website.

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