The PERC Blog

Our thoughts on digital marketing.

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SEO Strategy 2023: 9 SEO Best Practices to Rank on Google

By Xavier Berkness | Jan 29, 2024

Writing SEO-friendly content that ranks in the search results doesn’t have to be rocket science. Get nine doable tips for creating content that people love.

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SEO Score: What It Is and How to Track It

By Xavier Berkness | Jan 29, 2024

An SEO score determines how well a webpage is optimized to rank on a search engine results page. Learn how to check your SEO score and improve it here.

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What is a SERP? (And Why It Matters for SEO)

By Xavier Berkness | Jan 29, 2024

A SERP, or search engine results page, is the page that a search engine displays in response to a user’s search. Learn about the different types of SERP features.

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What Is SEO-Friendly Content? (And How to Create It)

By Xavier Berkness | Jan 29, 2024

Creating SEO-friendly content is an important part of any marketing strategy. The goal is to make your content as readable and understandable as possible.

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What is a URL? How to write the perfect URL

By Xavier Berkness | Jan 29, 2024

A URL, or Uniform Resource Locator, is the address of a website or a file on the Internet. URLs are important for SEO, so make sure to follow these tips.

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What is SEO Visibility?

By Xavier Berkness | Jan 29, 2024

What is SEO Visibility

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Copywriting

Unlock the Secrets to Powerful Copywriting: A Comprehensive Guide to Engaging Content That Converts

By Xavier Berkness | Jan 29, 2024

The foundation of any successful marketing campaign often lies in the powerfully crafted language used to convey a brand’s message and encourage its target audience to take action. Mastery of compelling copywriting can be the key that unlocks digital marketing success, driving engagement, conversions, and cultivating brand loyalty among your audience. As competition for attention…

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Power of UX Design

Unlock the Power of UX Design: Expert Strategies for Crafting Conversion-Driven Websites

By Xavier Berkness | Jan 29, 2024

In the digital age, your website serves as a virtual storefront and the cornerstone of your brand’s online presence, playing a crucial role in shaping the way potential customers perceive and interact with your business. As competition stiffens and consumer preferences evolve, it’s more important than ever to ensure your website’s design is both visually…

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