The PERC Blog

Our thoughts on digital marketing.

Measuring Your Digital Marketing Success: Essential Metrics and Key Performance Indicators (KPIs)

By Xavier Berkness | Feb 5, 2024

In the ever-evolving world of digital marketing, it can feel like you’re lost in a sea of numbers, graphs, and jargon. A spike in website traffic here, a drop in social media engagement there, and don’t even get me started on conversion rates. Sounds familiar, right? Well, you’re not alone. Marketers all around the globe…

Master Local SEO Strategies to Drive Traffic, Engagement, and Sales for Your Business

By Xavier Berkness | Feb 5, 2024

Does your business get lost in the sea of local competitors when customers search online? Or do you struggle to attract the right audience to your website? You’re not alone! Learning to navigate the world of local SEO can feel like trying to decipher a secret code. The good news is, you’ve just stumbled upon…

WordPress SEO Made Simple – A Step-by-Step Guide (UPDATED)

By Xavier Berkness | Feb 5, 2024

If you have a WordPress website, you should know how to do SEO for it. This guide provides the basics, best practices, and advanced tips for WordPress SEO.

Shopify SEO: The Ultimate Guide to Rank Your Store in 2023

By Xavier Berkness | Feb 5, 2024

This guide will teach you everything you need to know in order to improve your Shopify store’s organic search performance and get more customers.

YouTube SEO: How to Optimize Videos for YouTube Search

By Xavier Berkness | Feb 5, 2024

YouTube SEO is the process of optimizing your videos, playlists, and channel to rank high in YouTube’s organic search results for a given search query.

Leveraging Social Media Marketing: Tips to Expand Your Brand’s Online Presence and Engage Your Target Audience

By Xavier Berkness | Feb 5, 2024

In the digital age, a strong online presence isn’t just a nice-to-have, it’s a must-have. Social media is no longer merely a place for teenagers to share selfies or for catching up with long-lost friends. It’s an integral part of a brand’s marketing strategy, acting as a direct line of communication to your customers, a…

How to Do an SEO Competitor Analysis

By Xavier Berkness | Feb 5, 2024

How do you outrank your competition in Google search results? Use this guide to perform an SEO competitor analysis. With this guide, you can get the

How to Create a Site Structure That Will Enhance SEO

By Xavier Berkness | Feb 5, 2024

Your website’s site structure is your key to ranking higher in search results. Learn how to create a site structure that will enhance your SEO here.