The PERC Blog

Our thoughts on digital marketing.

Voice Search SEO: How to Optimize Your Site (Step-by-Step Guide)

By Xavier Berkness | Feb 1, 2024

Voice search is transforming the way we search for information online. Here’s how you can optimize your website for voice search and stay ahead of the curve.

Core Web Vitals: The Ultimate Page Experience Guide

By Xavier Berkness | Feb 1, 2024

Core Web Vitals are a set of specific factors that Google considers important in a webpage’s overall user experience. Learn more about them in this article.

How AI Is Changing the Future of SEO

By Xavier Berkness | Feb 1, 2024

Artificial intelligence is changing the way we interact with search engines. Learn how AI is changing SEO and how you can prepare for the future.

The Future of SEO & Content: Can AI Replace Human Writers?

By Xavier Berkness | Feb 1, 2024

If you ever wondered about the future of SEO and content, and if AI could replace human writers, you’ll find this insightful post by @JuliaEMcCoy intriguing.

How AI Is Changing the Future of SEO

By Xavier Berkness | Jan 31, 2024

How is AI changing the SEO industry? Click here to learn about the future of SEO with AI and how to prepare for an AI-first world.

SEO vs. PPC: What’s the Difference and Which One Is Right for You?

By Xavier Berkness | Jan 31, 2024

SEO and PPC are both powerful tools, but they have different uses and benefits. Check out our article to learn all about SEO vs. PPC.

SEO vs. SEM: What’s the Difference and Why Should You Care?

By Xavier Berkness | Jan 31, 2024

In this article, we’re going to define SEO and SEM, talk about the differences between them, and explain why you need to be using both of these strategies.

The Best SEO Courses & Guides to Learn SEO in 2023

By Xavier Berkness | Jan 31, 2024

What are the best SEO courses & guides? Here are the top 22 resources that will help you get the skills you need to become an SEO expert.