The PERC Blog

Our thoughts on digital marketing.

What is SEO and how it works

By Xavier Berkness | Feb 2, 2024

This guide will teach you about the basics of SEO. That way, you’ll know how to create content that both search engines and humans will love.

How SEO Can Help Your Business Grow

By Xavier Berkness | Feb 2, 2024

SEO, or Search Engine Optimization, is a collection of techniques that are implemented to improve the ranking of a website. Get started with these 13 practical

How Does Google Rank Websites? The Inside Story

By Xavier Berkness | Feb 2, 2024

The Inside Story

What is E-A-T in SEO?

By Xavier Berkness | Feb 2, 2024

E-A-T stands for expertise, authoritativeness, and trustworthiness. It is a concept used by Google to assess the quality of a website. Find out more.

Mobile SEO: The Definitive Guide

By Xavier Berkness | Feb 2, 2024

Does your website work well on mobile? If not, you could be missing out on traffic and revenue. Learn everything you need to know about mobile SEO here.

White Hat SEO: A Complete Guide

By Xavier Berkness | Feb 2, 2024

White hat SEO is the practice of using optimization strategies that focus on making a website more relevant and useful to its audience.

Voice Search SEO: How to Optimize Your Site for Voice Search

By Xavier Berkness | Feb 2, 2024

Voice search SEO is a strategy that helps your website rank higher in voice searches. Learn more about voice search and how to optimize for it here.

Video SEO: The Ultimate Guide

By Xavier Berkness | Feb 1, 2024

Video SEO is the process of optimizing videos so they rank higher in search results. Learn how to use video SEO to grow your brand in this ultimate guide.