The PERC Blog

Our thoughts on digital marketing.

The 109 Best SEO Tools That Are Totally Free

By Xavier Berkness | Jan 31, 2024

Looking for free SEO tools that will help you to work smarter, not harder? Then you’re in the right place. As a full-time SEO professional, I use dozens of free

What Is Technical SEO? The Complete Guide

By Xavier Berkness | Jan 31, 2024

Technical SEO is the process of ensuring that your website meets the technical requirements of modern search engines. Learn the 8 pillars of technical SEO here.

What is Technical SEO? A Complete and Simple Guide

By Xavier Berkness | Jan 31, 2024

Want to learn about the seven key elements of technical SEO? As a leading digital marketing agency, we love to help others learn. Dive into our guide now.

What is Schema Markup? How It Impacts SEO

By Xavier Berkness | Jan 31, 2024

Schema markup is a type of code that you can add to your website to help search engines provide more informative results for users. The code helps search engines

What is Organic SEO? (And How to Get Started)

By Xavier Berkness | Jan 30, 2024

Organic SEO is a strategy used to attract free traffic from search engines by improving your website’s ranking in search results. Learn more here.

On-Page SEO: The Definitive Guide (2023)

By Xavier Berkness | Jan 30, 2024

On-page SEO is the practice of optimizing web pages to rank higher and earn more relevant traffic in search engines. This complete on-page SEO guide

On-Page SEO: The Definitive Guide (2023)

By Xavier Berkness | Jan 30, 2024

On-page SEO is the process of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.

What Is Negative SEO? (And How to Defend Against It)

By Xavier Berkness | Jan 30, 2024

Negative SEO is an umbrella term for any black hat SEO techniques used to sabotage another website’s search engine rankings.