The PERC Blog

Our thoughts on digital marketing.

SEO vs. PPC: What’s the Difference and Which One Is Right for You?

By Xavier Berkness | Jan 31, 2024

SEO and PPC are both powerful tools, but they have different uses and benefits. Check out our article to learn all about SEO vs. PPC.

SEO vs. SEM: What’s the Difference and Why Should You Care?

By Xavier Berkness | Jan 31, 2024

In this article, we’re going to define SEO and SEM, talk about the differences between them, and explain why you need to be using both of these strategies.

The Best SEO Courses & Guides to Learn SEO in 2023

By Xavier Berkness | Jan 31, 2024

What are the best SEO courses & guides? Here are the top 22 resources that will help you get the skills you need to become an SEO expert.

The 109 Best SEO Tools That Are Totally Free

By Xavier Berkness | Jan 31, 2024

Looking for free SEO tools that will help you to work smarter, not harder? Then you’re in the right place. As a full-time SEO professional, I use dozens of free

What Is Technical SEO? The Complete Guide

By Xavier Berkness | Jan 31, 2024

Technical SEO is the process of ensuring that your website meets the technical requirements of modern search engines. Learn the 8 pillars of technical SEO here.

What is Technical SEO? A Complete and Simple Guide

By Xavier Berkness | Jan 31, 2024

Want to learn about the seven key elements of technical SEO? As a leading digital marketing agency, we love to help others learn. Dive into our guide now.

What is Schema Markup? How It Impacts SEO

By Xavier Berkness | Jan 31, 2024

Schema markup is a type of code that you can add to your website to help search engines provide more informative results for users. The code helps search engines

What is Organic SEO? (And How to Get Started)

By Xavier Berkness | Jan 30, 2024

Organic SEO is a strategy used to attract free traffic from search engines by improving your website’s ranking in search results. Learn more here.