The PERC Blog

Our thoughts on digital marketing.

The featured image should depict a digital marketing dashboard with various SEO performance metrics

How to track SEO performance

By Xavier Berkness | Jan 25, 2024

Tracking your SEO performance is essential to the success of your digital marketing strategy. Here’s how you can track your SEO performance effectively.

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How to Stay Updated With Google Algorithm Changes

By Xavier Berkness | Jan 25, 2024

With so many Google algorithm changes, it’s critical to stay informed by following the search giant’s official blogs, YouTube channel, and social media accounts.

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15 Ways to Speed Up Your WordPress Website in 2024

By Xavier Berkness | Jan 25, 2024

Is your WordPress site loading slowly? Check out this article to learn how to speed up your WordPress website and improve your SEO.

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An image of a search engine results page with various search results and snippets to visually repres

How does Google work?

By Xavier Berkness | Jan 24, 2024

Search engines work through three primary functions: Crawling, Indexing and Serving. The process begins with the search engine’s

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How to optimize your site structure for SEO

By Xavier Berkness | Jan 24, 2024

Site structure can have a significant effect on your rankings in Google and other search engines. Learn how to improve your site’s SEO with these tips.

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An image of a computer screen displaying a website's meta tags being optimized using various platfor

How to optimize meta tags for SEO

By Xavier Berkness | Jan 24, 2024

Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s code.

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How to Add Alt Text and Title Text to Images for SEO

By Xavier Berkness | Jan 24, 2024

Learn what the Alt Text and Title Text are, how to add Alt Text and Title Text to images in WordPress, and the importance of the Alt Text and Title Text.

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How to Use HTML Headings for SEO

By Xavier Berkness | Jan 24, 2024

HTML headings are important for SEO. Learn how to use H1, H2, H3, H4, H5, and H6 tags to increase your search engine rankings with this guide.

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