The PERC Blog

Our thoughts on digital marketing.

Title Tag

By Xavier Berkness | Jan 28, 2024

A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline.

What Is SEO / Search Engine Optimization?

By Xavier Berkness | Jan 28, 2024

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search

Keyword Research for SEO: The Definitive Guide (2023)

By Xavier Berkness | Jan 28, 2024

How do you figure out what keywords your site should be ranking for? This guide will walk you through keyword research, step by step.

What is a Domain in SEO?

By Xavier Berkness | Jan 28, 2024

A domain is the main part of a website’s URL, typically “www.example.com.” Learn more about what a domain is and how it affects your website’s SEO.

SEO Copywriting: The Complete Guide

By Xavier Berkness | Jan 28, 2024

SEO copywriting is the art of creating high-quality content that ranks well in search engines. Here’s how to write for SEO in 2024.

SEO Content Writing: The Ultimate Guide

By Xavier Berkness | Jan 28, 2024

SEO content writing is the process of creating content that ranks in search engines, and delivers value to your audience. Here’s how to do it.

How to Do an SEO Competitor Analysis

By Xavier Berkness | Jan 28, 2024

An SEO competitor analysis is the process of researching your competitors in order to replicate their success. Learn how to do it with our guide.

What Is SEO & Why Is It Important?

By Xavier Berkness | Jan 28, 2024

SEO stands for search engine optimization, which is a digital marketing strategy that focuses on your website’s presence in search results on search engines.