The PERC Blog

Our thoughts on digital marketing.

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How to Optimize for Zero-Click Searches

By Xavier Berkness | Jan 24, 2024

Zero-click searches are on the rise. Learn how to optimize your content to capture the most traffic from zero-click searches and featured snippets.

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How to optimize for voice search

By Xavier Berkness | Jan 24, 2024

Voice search is a growing trend. Discover why it’s important and how to optimize for it. Use our voice search SEO tips to get more traffic from voice search.

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How to optimize for the Google Page Experience Update

By Xavier Berkness | Jan 24, 2024

The new Google Page Experience Update is coming in May 2021. Are you ready? Read our comprehensive guide on how to optimize for it today.

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What is mobile-first indexing?

By Xavier Berkness | Jan 23, 2024

Mobile-first indexing means that Google predominantly uses the mobile version of the content for indexing and ranking. Learn how to prepare your website.

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Local SEO in 2024: The Ultimate Guide

By Xavier Berkness | Jan 23, 2024

Need to improve your local search engine optimization (SEO) and rank your business in the local pack? Learn how to do local SEO in 2024 with this comprehensive guide.

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How to Optimize for Featured Snippets

By Xavier Berkness | Jan 23, 2024

Featured snippets are a prime piece of real estate on the SERP. Here’s how to optimize your website for a chance to be featured.

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How to optimize for YMYL?

By Xavier Berkness | Jan 23, 2024

YMYL (Your Money Your Life) SEO is a set of best practices that are essential to follow to improve your website’s search engine performance, and protect users

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What is E-A-T?

By Xavier Berkness | Jan 23, 2024

E-A-T is a key SEO concept. It stands for Expertise, Authoritativeness, and Trustworthiness. Learn why it’s important and how to improve E-A-T on your website.

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