The PERC Blog
Our thoughts on digital marketing.
How does Google work?
Search engines work through three primary functions: Crawling, Indexing and Serving. The process begins with the search engine’s
How to optimize your site structure for SEO
Site structure can have a significant effect on your rankings in Google and other search engines. Learn how to improve your site’s SEO with these tips.
How to Add Alt Text and Title Text to Images for SEO
Learn what the Alt Text and Title Text are, how to add Alt Text and Title Text to images in WordPress, and the importance of the Alt Text and Title Text.
How to Use HTML Headings for SEO
HTML headings are important for SEO. Learn how to use H1, H2, H3, H4, H5, and H6 tags to increase your search engine rankings with this guide.
How to Optimize for Zero-Click Searches
Zero-click searches are on the rise. Learn how to optimize your content to capture the most traffic from zero-click searches and featured snippets.
How to optimize for voice search
Voice search is a growing trend. Discover why it’s important and how to optimize for it. Use our voice search SEO tips to get more traffic from voice search.
How to optimize for the Google Page Experience Update
The new Google Page Experience Update is coming in May 2021. Are you ready? Read our comprehensive guide on how to optimize for it today.