The PERC Blog

Our thoughts on digital marketing.

The featured image should contain a visual representation of on-page SEO elements such as title tags

What Is On-Page SEO?

By Xavier Berkness | Jan 19, 2024

On-page SEO is the process of optimizing your website to gain more traffic from search engines by improving your rankings. Learn more here.

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A chart or infographic showing the different off-page SEO techniques such as link building

What is off-page SEO?

By Xavier Berkness | Jan 19, 2024

Off-page SEO helps search engines understand the credibility and popularity of your website. Learn the top off-page SEO techniques here.

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An image of a person using a keyword research tool on a computer

How to Do Keyword Research for SEO: A Beginner’s Guide

By Xavier Berkness | Jan 19, 2024

This guide will walk you through a variety of strategies and tips that you can use to help you perform keyword research and identify the best keywords for

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The featured image should visually represent the process of analyzing competitor data for SEO. This

How to Do an SEO Competitor Analysis

By Xavier Berkness | Jan 19, 2024

SEO competitor analysis can help you boost your rankings, increase organic traffic, and get more conversions. Learn how to do it here.

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The featured image should contain a visual representation of the different aspects of SEO auditing

What is an SEO Audit?

By Xavier Berkness | Jan 19, 2024

A comprehensive SEO audit allows you to identify and fix the technical and on-page issues that are holding your website back from ranking on the first page.

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What Is a Competitive SEO Analysis?

By Xavier Berkness | Jan 19, 2024

Want to beat your competitors in the search engine rankings? Learn how to do a competitive SEO analysis in 7 simple steps and get a free template.

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The featured image should contain a visual representation of the different aspects of SEO audit

How to Do an SEO Audit: A 10-Step Guide

By Xavier Berkness | Jan 19, 2024

An SEO audit is a comprehensive review of your site’s on-page and off-page SEO. Learn how to do an SEO audit with this guide, which includes a free checklist.

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The featured image should contain a visual representation of a backlink audit process

How to Do a Backlink Audit: A Comprehensive Guide

By Xavier Berkness | Jan 18, 2024

A backlink audit is the process of reviewing your backlink profile to ensure you’re only receiving high-quality, relevant links. Learn more here!

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