The PERC Blog

Our thoughts on digital marketing.

What is BERT?

By Xavier Berkness | Jan 22, 2024

BERT is a Google algorithm update that helps the search engine better understand natural language. Learn how to optimize for BERT in SEO here.

Ecommerce SEO: The Ultimate Guide to Drive Traffic and Sales

By Xavier Berkness | Jan 22, 2024

Our Ecommerce SEO guide will teach you how to increase your online store’s traffic, improve your Google rankings, and ultimately drive more sales.

7 Tips for Optimizing Your Blog Posts for SEO

By Xavier Berkness | Jan 22, 2024

If you have a blog, chances are you already understand the importance of business blogging. But do you know how to optimize your blog posts?

How to Optimize Anchor Text for SEO

By Xavier Berkness | Jan 22, 2024

Anchor text is an essential part of SEO. In this guide, we cover the basics of anchor text, why it’s important, and how to optimize it for SEO success.

How to optimize YouTube SEO?

By Xavier Berkness | Jan 22, 2024

YouTube SEO is the process of optimizing your videos, playlists, and channel to rank high in YouTube’s organic search results for a given search query.

10 Essential WordPress SEO Tips

By Xavier Berkness | Jan 22, 2024

Learn how to optimize your WordPress site for search engines with these 10 essential WordPress SEO tips that will help you increase your search rankings.

Leveraging Local SEO Strategies to Gain a Competitive Edge for Your Business

By Xavier Berkness | Jan 22, 2024

In today’s digitally-driven world, establishing a strong online presence is more critical than ever before, especially for local businesses vying for customers’ attention and trust in a highly competitive landscape. With consumers increasingly turning to search engines like Google to find and assess local goods and services, optimizing your website and digital marketing strategy for…

Local SEO Strategies: Building Your Online Presence and Attracting Local Customers

By Xavier Berkness | Jan 22, 2024

In today’s hyper-connected digital world, the majority of consumers turn to the internet to find local businesses, products, and services. For businesses targeting a local audience, implementing an effective Local SEO strategy is not only crucial for attracting online traffic but also for driving in-store foot traffic and sales. By optimizing your online presence specifically…