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Archive for January 2024

How does Google work?

By Xavier Berkness | January 24, 2024
An image of a search engine results page with various search results and snippets to visually repres

Search engines work through three primary functions: Crawling, Indexing and Serving. The process begins with the search engine’s

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How to optimize your site structure for SEO

By Xavier Berkness | January 24, 2024
The featured image should contain a visual representation of a well-organized website structure

Site structure can have a significant effect on your rankings in Google and other search engines. Learn how to improve your site’s SEO with these tips.

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How to optimize meta tags for SEO

By Xavier Berkness | January 24, 2024
An image of a computer screen displaying a website's meta tags being optimized using various platfor

Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s code.

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How to Add Alt Text and Title Text to Images for SEO

By Xavier Berkness | January 24, 2024
The featured image should contain a visual representation of an alt text and title text being added

Learn what the Alt Text and Title Text are, how to add Alt Text and Title Text to images in WordPress, and the importance of the Alt Text and Title Text.

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How to Use HTML Headings for SEO

By Xavier Berkness | January 24, 2024
The featured image should contain a visual representation of HTML headings being used in a webpage

HTML headings are important for SEO. Learn how to use H1, H2, H3, H4, H5, and H6 tags to increase your search engine rankings with this guide.

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How to Optimize for Zero-Click Searches

By Xavier Berkness | January 24, 2024
The featured image should contain a visual representation of a search engine results page (SERP) wit

Zero-click searches are on the rise. Learn how to optimize your content to capture the most traffic from zero-click searches and featured snippets.

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How to optimize for voice search

By Xavier Berkness | January 24, 2024
The featured image could be a visual representation of voice search technology

Voice search is a growing trend. Discover why it’s important and how to optimize for it. Use our voice search SEO tips to get more traffic from voice search.

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How to optimize for the Google Page Experience Update

By Xavier Berkness | January 24, 2024
The featured image can be a visual representation of website optimization

The new Google Page Experience Update is coming in May 2021. Are you ready? Read our comprehensive guide on how to optimize for it today.

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What is mobile-first indexing?

By Xavier Berkness | January 23, 2024
The image should showcase a comparison between a desktop and mobile interface of a website

Mobile-first indexing means that Google predominantly uses the mobile version of the content for indexing and ranking. Learn how to prepare your website.

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Local SEO in 2024: The Ultimate Guide

By Xavier Berkness | January 23, 2024
The featured image should contain a collage of various local businesses

Need to improve your local search engine optimization (SEO) and rank your business in the local pack? Learn how to do local SEO in 2024 with this comprehensive guide.

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