The PERC Blog

Our thoughts on digital marketing.

Supercharge Your Website

Supercharge Your Website with Stellar UX Design: Unlocking the Elements of a Winning User Experience

By Xavier Berkness | Jan 29, 2024

In today’s digital landscape, a well-designed website is essential for businesses of all sizes to achieve online success. Despite the importance of visual appeal and functionality, one critical factor is sometimes overlooked – User Experience (UX) design. UX design focuses on creating an intuitive, enjoyable, and seamless experience for users, considering factors such as navigation,…

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Website's Performance

Boost Your Website’s Performance with Conversion Rate Optimization: A Comprehensive Guide

By Xavier Berkness | Jan 29, 2024

The ability to drive traffic to your website is only one piece of the digital marketing puzzle. The real challenge lies in turning that traffic into conversions – be it sales, sign-ups, or inquiries. This is where Conversion Rate Optimization (CRO) comes to the forefront, a process that involves assessing and refining your website’s design,…

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What Is SEO / Search Engine Optimization?

By Xavier Berkness | Jan 29, 2024

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

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Title Tag

By Xavier Berkness | Jan 28, 2024

A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline.

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The featured image should contain an illustration of a search engine results page

What Is SEO / Search Engine Optimization?

By Xavier Berkness | Jan 28, 2024

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search

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The featured image should be a visually appealing infographic that illustrates the step-by-step proc

Keyword Research for SEO: The Definitive Guide (2023)

By Xavier Berkness | Jan 28, 2024

How do you figure out what keywords your site should be ranking for? This guide will walk you through keyword research, step by step.

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The featured image could be a collage of different domain names with various top-level domains (TLDs

What is a Domain in SEO?

By Xavier Berkness | Jan 28, 2024

A domain is the main part of a website’s URL, typically “www.example.com.” Learn more about what a domain is and how it affects your website’s SEO.

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The featured image should be a visually appealing and informative graphic that includes elements of

SEO Copywriting: The Complete Guide

By Xavier Berkness | Jan 28, 2024

SEO copywriting is the art of creating high-quality content that ranks well in search engines. Here’s how to write for SEO in 2024.

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