The PERC Blog

Our thoughts on digital marketing.

What is E-A-T in SEO?

By Xavier Berkness | Feb 2, 2024

E-A-T stands for expertise, authoritativeness, and trustworthiness. It is a concept used by Google to assess the quality of a website. Find out more.

Mobile SEO: The Definitive Guide

By Xavier Berkness | Feb 2, 2024

Does your website work well on mobile? If not, you could be missing out on traffic and revenue. Learn everything you need to know about mobile SEO here.

White Hat SEO: A Complete Guide

By Xavier Berkness | Feb 2, 2024

White hat SEO is the practice of using optimization strategies that focus on making a website more relevant and useful to its audience.

Voice Search SEO: How to Optimize Your Site for Voice Search

By Xavier Berkness | Feb 2, 2024

Voice search SEO is a strategy that helps your website rank higher in voice searches. Learn more about voice search and how to optimize for it here.

Video SEO: The Ultimate Guide

By Xavier Berkness | Feb 1, 2024

Video SEO is the process of optimizing videos so they rank higher in search results. Learn how to use video SEO to grow your brand in this ultimate guide.

What Is SEO Content? A Beginner’s Guide to Creating Content for SEO

By Xavier Berkness | Feb 1, 2024

SEO content can help boost your site’s traffic and visitors’ perception of your site. Learn how to develop a content strategy in this ultimate guide.

How to Use Google Analytics to Boost Your SEO

By Xavier Berkness | Feb 1, 2024

These 15 Google Analytics reports for SEO can help you identify the pages on your website that are driving the most traffic and conversions.

What Is SEO / Search Engine Optimization?

By Xavier Berkness | Feb 1, 2024

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.