The PERC Blog

Our thoughts on digital marketing.

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Local SEO in 2024: The Ultimate Guide

By Xavier Berkness | Jan 23, 2024

Need to improve your local search engine optimization (SEO) and rank your business in the local pack? Learn how to do local SEO in 2024 with this comprehensive guide.

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How to Optimize for Featured Snippets

By Xavier Berkness | Jan 23, 2024

Featured snippets are a prime piece of real estate on the SERP. Here’s how to optimize your website for a chance to be featured.

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How to optimize for YMYL?

By Xavier Berkness | Jan 23, 2024

YMYL (Your Money Your Life) SEO is a set of best practices that are essential to follow to improve your website’s search engine performance, and protect users

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What is E-A-T?

By Xavier Berkness | Jan 23, 2024

E-A-T is a key SEO concept. It stands for Expertise, Authoritativeness, and Trustworthiness. Learn why it’s important and how to improve E-A-T on your website.

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How to Optimize for Google Discover?

By Xavier Berkness | Jan 23, 2024

To perform well in Google Discover, you need to create high-quality content. Learn more about how to optimize for Google Discover here.

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What is E-A-T?

By Xavier Berkness | Jan 23, 2024

E-A-T is a concept Google uses to evaluate the expertise, authoritativeness, and trustworthiness of a website. Learn how to improve your site’s E-A-T.

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How to Optimize for Core Web Vitals

By Xavier Berkness | Jan 23, 2024

Core Web Vitals is a set of real-world, user-centered metrics that quantify key aspects of the user experience. Learn how to measure and improve your website.

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What is BERT?

By Xavier Berkness | Jan 22, 2024

BERT is a Google algorithm update that helps the search engine better understand natural language. Learn how to optimize for BERT in SEO here.

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