The PERC Blog

Our thoughts on digital marketing.

What Is SEO / Search Engine Optimization?

By Xavier Berkness | Jan 27, 2024

SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page.

7 Types of SEO: A Comprehensive Guide

By Xavier Berkness | Jan 27, 2024

Search engine optimization (SEO) has many facets. Discover the 7 types of SEO, what they entail, and what tools can help you optimize your site.

10 Important 2023 SEO Trends You Need to Know

By Xavier Berkness | Jan 27, 2024

With the new year right around the corner, it’s time to start preparing for a successful year of SEO. Here are the top 10 SEO trends for 2022.

10 Modern SEO Techniques to Get Found Online

By Xavier Berkness | Jan 27, 2024

SEO writing is a form of writing that helps websites become more visible to major search engines. A highly visible website with good content appears on the first few pages of results when someone searches for that topic. Here are 10 tips to teach you how to be successful in SEO writing.

SEO Ranking Factors

By Xavier Berkness | Jan 27, 2024

By the end of this read, you’ll have everything you need to be at the top of the SERP. So let’s get started and dive right in.

What Is SEO / Search Engine Optimization?

By Xavier Berkness | Jan 27, 2024

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on

6 Types of SEO Services an Agency Can Offer (And How to Choose the Right One for Your Business)

By Xavier Berkness | Jan 27, 2024

Different types of SEO services can help you achieve your goals. Find out which is the right one for your business—and how to choose the best provider.

Core Web Vitals: What They Are and How to Improve Them

By Xavier Berkness | Jan 27, 2024

Core Web Vitals are a set of metrics that measure a website’s page experience. They’re now a Google ranking factor. Learn more about them here.