The PERC Blog

Our thoughts on digital marketing.

Supercharge Your Website with Stellar UX Design: Unlocking the Elements of a Winning User Experience

By Xavier Berkness | Jan 29, 2024

In today’s digital landscape, a well-designed website is essential for businesses of all sizes to achieve online success. Despite the importance of visual appeal and functionality, one critical factor is sometimes overlooked – User Experience (UX) design. UX design focuses on creating an intuitive, enjoyable, and seamless experience for users, considering factors such as navigation,…

Boost Your Website’s Performance with Conversion Rate Optimization: A Comprehensive Guide

By Xavier Berkness | Jan 29, 2024

The ability to drive traffic to your website is only one piece of the digital marketing puzzle. The real challenge lies in turning that traffic into conversions – be it sales, sign-ups, or inquiries. This is where Conversion Rate Optimization (CRO) comes to the forefront, a process that involves assessing and refining your website’s design,…

What Is SEO / Search Engine Optimization?

By Xavier Berkness | Jan 29, 2024

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

Title Tag

By Xavier Berkness | Jan 28, 2024

A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline.

What Is SEO / Search Engine Optimization?

By Xavier Berkness | Jan 28, 2024

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search

Keyword Research for SEO: The Definitive Guide (2023)

By Xavier Berkness | Jan 28, 2024

How do you figure out what keywords your site should be ranking for? This guide will walk you through keyword research, step by step.

What is a Domain in SEO?

By Xavier Berkness | Jan 28, 2024

A domain is the main part of a website’s URL, typically “www.example.com.” Learn more about what a domain is and how it affects your website’s SEO.

SEO Copywriting: The Complete Guide

By Xavier Berkness | Jan 28, 2024

SEO copywriting is the art of creating high-quality content that ranks well in search engines. Here’s how to write for SEO in 2024.