The PERC Blog

Our thoughts on digital marketing.

What Is SEO / Search Engine Optimization?

By Xavier Berkness | Jan 27, 2024

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on

6 Types of SEO Services an Agency Can Offer (And How to Choose the Right One for Your Business)

By Xavier Berkness | Jan 27, 2024

Different types of SEO services can help you achieve your goals. Find out which is the right one for your business—and how to choose the best provider.

Core Web Vitals: What They Are and How to Improve Them

By Xavier Berkness | Jan 27, 2024

Core Web Vitals are a set of metrics that measure a website’s page experience. They’re now a Google ranking factor. Learn more about them here.

19 SEO KPIs That You Should Be Tracking

By Xavier Berkness | Jan 26, 2024

In this article, we’ll walk you through the 19 most important SEO metrics you should be tracking in order to measure the success of your campaign.

25 Best Free SEO Tools (2023)

By Xavier Berkness | Jan 26, 2024

What are the best free SEO tools that you can use to improve your search rankings? Here’s 25+ options, including many by Google.

10 SEO Best Practices for 2023

By Xavier Berkness | Jan 26, 2024

To ensure your website is ranking, you need to stay on top of the latest SEO trends and best practices. Here are 10 SEO best practices you should follow in 2024.

10 Benefits of SEO for Your Business

By Xavier Berkness | Jan 26, 2024

10 Benefits of SEO for Your Business. For any business, it’s important to have a strong web presence. SEO can help your business grow and meet business

10 Common SEO Mistakes to Avoid in 2023

By Xavier Berkness | Jan 26, 2024

If you’re wondering why your website isn’t getting the traffic you think it deserves, check if you’re making these 10 common SEO mistakes.