The PERC Blog

Our thoughts on digital marketing.

How to Optimize for Google Discover?

By Xavier Berkness | Jan 23, 2024

To perform well in Google Discover, you need to create high-quality content. Learn more about how to optimize for Google Discover here.

What is E-A-T?

By Xavier Berkness | Jan 23, 2024

E-A-T is a concept Google uses to evaluate the expertise, authoritativeness, and trustworthiness of a website. Learn how to improve your site’s E-A-T.

How to Optimize for Core Web Vitals

By Xavier Berkness | Jan 23, 2024

Core Web Vitals is a set of real-world, user-centered metrics that quantify key aspects of the user experience. Learn how to measure and improve your website.

What is BERT?

By Xavier Berkness | Jan 22, 2024

BERT is a Google algorithm update that helps the search engine better understand natural language. Learn how to optimize for BERT in SEO here.

Ecommerce SEO: The Ultimate Guide to Drive Traffic and Sales

By Xavier Berkness | Jan 22, 2024

Our Ecommerce SEO guide will teach you how to increase your online store’s traffic, improve your Google rankings, and ultimately drive more sales.

7 Tips for Optimizing Your Blog Posts for SEO

By Xavier Berkness | Jan 22, 2024

If you have a blog, chances are you already understand the importance of business blogging. But do you know how to optimize your blog posts?

How to Optimize Anchor Text for SEO

By Xavier Berkness | Jan 22, 2024

Anchor text is an essential part of SEO. In this guide, we cover the basics of anchor text, why it’s important, and how to optimize it for SEO success.

How to optimize YouTube SEO?

By Xavier Berkness | Jan 22, 2024

YouTube SEO is the process of optimizing your videos, playlists, and channel to rank high in YouTube’s organic search results for a given search query.

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