The PERC Blog

Our thoughts on digital marketing.

Web tweaks

Small Web Development Improvements That Go a Long Way

By Xavier Berkness | May 19, 2025

Imagine walking into a store, and even before you’ve set foot inside, everything feels just right. The lights are bright, the aisles are easy to navigate, and you can see exactly what you’re looking for. Now, picture applying the same idea to your website. A little bit of attention goes a long way in making…

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SEO

Overcoming SEO Hurdles to Boost Your Tampa Business

By Xavier Berkness | May 19, 2025

In the lively business scene of Tampa, standing out online can be quite a challenge. For many businesses, effective Search Engine Optimization (SEO) plays a crucial role in getting noticed. Good SEO practices increase a website’s visibility and drive more traffic, leading to potential growth. But why is SEO so important? In a bustling city…

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User Experience

Improving Website Navigation to Boost User Experience

By Xavier Berkness | May 19, 2025

Website navigation is like the road map of a site. It’s the tool that guides visitors to where they need to go. Good navigation is like a well-marked path in a park; it makes exploring easy and enjoyable. When visitors can find what they need without any hassle, they tend to stick around longer and…

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Backups

Why Your Sarasota Website Needs Regular Backups

By Xavier Berkness | May 12, 2025

Having a website that runs smoothly is just as essential as having a well-kept storefront. One way to ensure that things keep running smoothly is by regularly backing up your website. Backups act as a safety net that helps protect your valuable information. Whether there’s a system malfunction or an unexpected cyber threat, these backups…

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SEO

Fixing On-Page SEO Errors for Better Search Rankings in Sarasota

By Xavier Berkness | May 12, 2025

Improving your website’s visibility online is all about making sure your on-page SEO is right where it needs to be. It’s like giving your car a tune-up to make sure it runs smoothly. When we talk about on-page SEO, we’re diving into the nuts and bolts of your website that search engines look at closely.…

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Websites

Essential Features Every Lakewood Ranch Website Should Have

By Xavier Berkness | May 12, 2025

Creating a welcoming and functional website is a must for any business looking to thrive in Lakewood Ranch. A well-crafted website does more than just display contact details and a product list. It serves as the digital face of your business, making a strong first impression on potential customers. Just like the layout of a…

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Digital Marketing

Crafting a Digital Marketing Strategy for Maximum Growth

By Xavier Berkness | May 12, 2025

Having a well-thought-out digital marketing strategy can be a game-changer for your business’s growth. In a landscape filled with endless possibilities and competition, knowing how to position your brand effectively makes all the difference. Gone are the days when a simple ad campaign was enough; now, it’s about creating a dynamic plan that leverages the…

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web design

Design Tips to Make Your Sarasota Website Stand Out

By Xavier Berkness | May 5, 2025

In Sarasota’s dynamic landscape, having a standout website is like having a prime location on the city’s bustling streets. A well-designed website not only captures the attention of visitors but also reflects the professionalism and integrity of a business. It acts as a digital storefront, revealing the essence and value of what a company offers.…

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