The PERC Blog

Our thoughts on digital marketing.

Digital Marketing

Challenges and Solutions for Digital Marketing in Sarasota

By Xavier Berkness | Sep 22, 2025

Digital marketing has revolutionized the way businesses reach their audiences, and Sarasota is no exception. Local companies are eager to adopt strategies that keep up with technological advancements and consumer preferences. But with progress come challenges that can leave businesses feeling lost or overwhelmed. Being aware of these hurdles is the first step to overcoming…

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SEO Strategies

Essential SEO Tips for Lakewood Ranch Businesses

By Xavier Berkness | Sep 22, 2025

In a connected world where online presence is more crucial than ever, search engine optimization (SEO) holds the key to visibility and growth for businesses. Especially in places like Lakewood Ranch, standing out in the crowded digital marketplace can be a game changer. SEO helps local businesses increase their visibility to potential customers who are…

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Websites

How to Create Visually Appealing Websites in Sarasota

By Xavier Berkness | Sep 22, 2025

Creating a visually appealing website is more than just about aesthetics; it’s about crafting an online experience that captures the visitor’s attention and encourages interaction. A well-designed website serves as the digital face of a business, conveying professionalism and trust. In Sarasota, a city known for its vibrant culture and thriving business scene, having a…

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SEO

Why Local SEO Is Important for Tampa Businesses

By Xavier Berkness | Sep 22, 2025

Local SEO is like your trusty neighborhood guide, steering potential customers to your business just when they need it most. Imagine standing out in your community, not just as a business but as the business everyone turns to. Local SEO works wonders for businesses aiming to make their mark in specific areas because it narrows…

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SEO

Fighting Common SEO Issues for Better Rankings

By Xavier Berkness | Sep 17, 2025

In the ever-changing digital landscape, ensuring that your website stands out is crucial for attracting the right audience and achieving successful outcomes. Search Engine Optimization (SEO) plays a pivotal role in improving your site’s visibility on search engines. Without effective SEO, even the most aesthetically appealing websites can remain hidden from potential visitors. Many businesses…

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Online Presence

How to Build a Strong Online Presence in Sarasota

By Xavier Berkness | Sep 17, 2025

In an increasingly digital world, having a strong online presence is essential for businesses aiming for success. For companies in Sarasota, this is even more significant. With the growing local market, businesses need to stand out and ensure they connect effectively with their audience. Developing a solid online footprint not only helps in attracting new…

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Web Design

Optimizing Web Design for Better Engagement

By Xavier Berkness | Sep 17, 2025

Optimizing web design goes beyond just making a website look nice. It’s about creating a place where visitors feel welcomed, understood, and motivated to engage. In Sarasota, where businesses are thriving, having a well-designed website tailored to user engagement can make all the difference. A thoughtful approach to web design not only captivates and retains…

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PPC

PPC Strategies to Drive More Conversions in Sarasota

By Xavier Berkness | Sep 17, 2025

Pay-Per-Click (PPC) advertising has become a staple for businesses aiming to increase their visibility and reach new customers online. This advertising model allows businesses to bid for ad placements in search engine results, making it a direct pathway to gaining attention. By targeting specific keywords, businesses can attract the right audience at the right time,…

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