The PERC Blog

Our thoughts on digital marketing.

seo

Website Issues That Hurt Local SEO Sarasota Gains

By PERC SEO | Dec 22, 2025

When people near us in Sarasota search online for what they need, they usually expect quick, easy answers. If your website is slow, outdated, or confusing, you might not even show up in those local search results. That can mean missed chances you do not even see. Local SEO in Sarasota depends a lot on…

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SEO

Learning SEO Best Practices for Sarasota Businesses

By PERC SEO | Dec 22, 2025

We’ve seen more Sarasota businesses asking about how to show up better in search results, especially as the winter season picks up. It makes sense. December brings more eyes to local shops, services, and restaurants, especially with snowbirds and travelers spending time in town. And when people search for something, whether it’s a place to…

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website design

Why Website Design in Sarasota Feels Off During Holidays

By PERC SEO | Dec 22, 2025

The holidays in Sarasota bring more than decorations and events. They shift how people shop, search, and scroll. For businesses, it can feel like something’s suddenly off online, especially with how your website is showing up or feeling to visitors. That change isn’t in your head. The pace picks up, expectations shift fast, and small…

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digital advertising expert

Fixing Ad Copy for Tampa PPC Before the New Year

By PERC SEO | Dec 22, 2025

As the end of the year sneaks up, many Tampa businesses are taking a hard look at their PPC ad performance. It is that final stretch before January, when every click counts just a little more. Whether you are trying to catch last-minute holiday shoppers or stay top-of-mind when people are spending less time online,…

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SEO expert

How to Use SEO Florida Knowledge to Plan Next Year

By Xavier Berkness | Dec 15, 2025

This time of year, when the pace slows just a bit and the weather cools across Florida, it’s a perfect window to pause and review. For businesses in places like Tampa or Sarasota, December gives us some breathing room. Before the new calendar takes off, we have a chance to reflect on what worked, what…

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marketing service

Working With an Internet Marketing Service in Tampa

By Xavier Berkness | Dec 15, 2025

Running a small business in Tampa during the holidays can feel like a sprint. With people doing last-minute shopping, booking appointments, or searching for events, there’s a short window to grab their attention online. That’s where the right help makes a difference. Working with an internet marketing service in Tampa can put your business in…

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SEO for local business

What Makes a Sarasota SEO Expert Worth Calling in Q4

By Xavier Berkness | Dec 15, 2025

For many local businesses, winter tends to bring a slowdown. In Sarasota, that’s not the case. While northern cities settle into colder weather, our streets get busier. Snowbirds fly in, events pick up, and foot traffic grows, especially in popular areas like St. Armands and downtown. That’s what makes the fourth quarter feel different around…

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SEO

Why SEO Services Tampa FL Miss Holiday Timing Often

By Xavier Berkness | Dec 15, 2025

Every year, we see businesses searching for SEO services Tampa firms offer, but plenty still miss out on holiday traffic. The problem usually comes down to timing. It’s not enough to think about keywords and rankings in general. If we wait too long to update our content, adjust listings, or shift our site’s focus, we…

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