The PERC Blog

Our thoughts on digital marketing.

Marketing

Benefits of Hiring a Sarasota Marketing Agency

By Xavier Berkness | Sep 2, 2025

Marketing agencies have become vital to achieving business success by helping companies reach their target audience more effectively. A marketing agency is a team of professionals that offers different services to promote and grow a business’s presence both online and offline.  They provide a range of solutions, from social media management to creating impactful advertising…

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PPC

Maximizing ROI with PPC in Sarasota

By Xavier Berkness | Sep 2, 2025

Understanding the value of pay-per-click (PPC) advertising is essential for businesses in Sarasota aiming to maximize their return on investment (ROI). PPC offers an effective way for companies to reach their target audiences quickly by placing ads directly in front of potential customers who are already interested in what they offer. It’s like setting up…

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SEO

SEO Techniques Every Sarasota Business Should Know

By Xavier Berkness | Sep 2, 2025

Search Engine Optimization, or SEO, has become a crucial component for businesses striving to make their mark online. For Sarasota businesses, where competition is not just local but online, understanding SEO is key to visibility and growth. SEO techniques help your business show up when potential customers search online for services or products you offer.…

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Mobile-Friendly Website

Tips for Creating a Mobile-Friendly Website in Sarasota

By Xavier Berkness | Sep 2, 2025

Creating a mobile-friendly website is more important than ever. With phones and tablets everywhere you look, it’s essential for businesses to offer a seamless mobile experience. A website that looks great on these devices can boost user satisfaction, resulting in more visits and potential sales. Think of it like setting a welcoming table at a…

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Sleeping Giants: Why Your Old Customer List is Your Next Big Win (and How to Wake Them Up!)

By Xavier Berkness | Aug 30, 2025

Your Hidden Goldmine (No Shovel Required!) What’s This “Database Reactivation” Thing Anyway? Ever had a customer buy something awesome from you, then vanish like a ninja? Perhaps they loved your product or service, then simply… went quiet. Well, dear reader, database reactivation is simply sending a friendly “Hey, remember us?” to those folks who’ve gone…

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PPC

How to Use PPC to Boost Your Sarasota Business

By Xavier Berkness | Aug 25, 2025

Running a successful business in Sarasota requires smart marketing strategies, and Pay-Per-Click (PPC) advertising can be a powerful tool in your arsenal. Simply put, PPC lets you buy visits to your site rather than trying to earn them organically. When done right, it boosts your business’s visibility and helps you stand out in the local…

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Local SEO

Mastering Tampa’s Local SEO Strategies

By Xavier Berkness | Aug 25, 2025

In sunny Tampa, businesses are tapping into the local market like never before with the help of SEO strategies. It’s no longer just about having a website; it’s about making sure your business stands out in the online crowd. Local SEO is the magic wand that helps businesses appear in search results when potential customers…

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web design

Effective Strategies for Web Design in Lakewood Ranch

By Xavier Berkness | Aug 25, 2025

Effective web design has become a foundation for businesses aiming to succeed online, particularly in areas like Lakewood Ranch. It not only influences a first impression but can also drive engagement and conversions.  With user preferences continually evolving, businesses must adapt to ever-changing digital landscapes to stay relevant and competitive. Crafting a website that is…

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