The PERC Blog

Our thoughts on digital marketing.

Web Development

Common Web Development Mistakes and How to Avoid Them

By Xavier Berkness | Aug 11, 2025

Web development shapes the online presence of businesses in Sarasota and determines how effectively they engage with their audience. A well-designed website not only attracts visitors but also ensures they have a smooth, enjoyable experience. On the other hand, making mistakes during the development process can lead to frustration for users and lost opportunities for…

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Digital Marketing

Best Digital Marketing Agency Services in Sarasota

By Xavier Berkness | Aug 11, 2025

Digital marketing has become an indispensable tool for local businesses, particularly in thriving locations such as Sarasota. With the increasing reliance on online platforms, businesses must understand the right strategies to effectively reach their audience. Sarasota offers a vibrant market ripe for opportunity, and mastering digital marketing can help businesses in the area stand out.…

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Website

How to Enhance User Experience on Your Website

By Xavier Berkness | Aug 11, 2025

User experience, often referred to as UX, plays a key role in website design. A well-designed UX can engage visitors, making their time on your site enjoyable and rewarding. In an area like Sarasota, where the business landscape is vibrant and diverse, creating a website that stands out is more important than ever. By focusing…

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Local SEO

Tampa’s Top Techniques for Effective Local SEO

By Xavier Berkness | Aug 11, 2025

Local SEO is the secret sauce that helps businesses in Tampa stand out in the crowded market. It’s not just about getting more visitors to your website; it’s about attracting the right kind of visitors—those who are nearby and ready to engage with your business. When businesses optimize for local search, they tap into a…

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person accessing mobile website

How to Improve Mobile Responsiveness on Your Sarasota Website

By PERC SEO | Aug 4, 2025

Mobile responsiveness is a key factor in making any website successful, especially for businesses in places like Sarasota where online presence can enhance reach and customer satisfaction. When a website smoothly adjusts to different screen sizes, it’s easier for users to navigate and find what they need, which can translate into more visits and greater…

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seo

Improving SEO with High-Quality Content

By Xavier Berkness | Aug 4, 2025

SEO, or Search Engine Optimization, serves as a guide in the online world, helping ensure your website captures the attention of those seeking what you offer. It’s about being noticed among countless websites. For businesses in Sarasota, standing out on the internet is crucial. In this city, where local businesses flourish through unique customer connections,…

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ppc campaign

Best Practices for PPC Campaigns in Sarasota

By PERC SEO | Aug 4, 2025

Understanding how to effectively manage Pay-Per-Click (PPC) campaigns can transform online marketing strategies for businesses in Sarasota. At its core, PPC is a method where advertisers pay a fee each time one of their ads is clicked.  This seemingly straightforward concept offers extensive potential for measurable growth, making it a favored option for those exploring…

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seo company

Choosing the Right Sarasota SEO Company

By PERC SEO | Aug 4, 2025

Finding the right Sarasota SEO company can feel like searching for a needle in a haystack. This decision is crucial for businesses aiming to boost online visibility and growth. SEO plays a vital role in how your website ranks on search engines like Google, making it an essential part of any digital marketing strategy. A…

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