The PERC Blog

Our thoughts on digital marketing.

How Digital Marketing in Sarasota Preps for Events

By Xavier Berkness | Feb 2, 2026

Winter brings a different kind of busyness to Sarasota. Between the outdoor art shows, farmers markets, food fests, and waterfront concerts, people are always out and about. It’s not just locals filling the sidewalks either. Tourists and snowbirds bring fresh energy to the season, and that shows up online too. Businesses that stay active digitally…

Winter Website Drop? Web Design in Lakewood Ranch May Help

By Xavier Berkness | Feb 2, 2026

Some websites slow down in winter, even here in sunny Florida. While the weather stays warm, online traffic often feels cooler. That shift can leave business owners scratching their heads. Why does everything suddenly feel quieter? If things have felt off lately when it comes to online leads or site visits, it might be time…

Is Your Sarasota Marketing Agency Watching Trends?

By Xavier Berkness | Feb 1, 2026

Winter in Sarasota feels different from most places. The sun is still out, the crowds roll in, and businesses start to feel the energy from both visitors and locals. Beaches are busy, downtown events pop up every weekend, and there’s plenty of traffic online too. That shift brings opportunity if you’re ready. This time of…

Fix Common User Errors in Web Design in Sarasota

By Xavier Berkness | Feb 1, 2026

Some websites may look polished, but still feel hard to use. We see this a lot in Sarasota. A business might have nice photos and a bright color scheme, but that doesn’t always mean people stick around. What actually matters is how simple and helpful the site feels the moment someone lands on it. Good…

Why SEO in Lakewood Ranch Changes in First Quarter

By Xavier Berkness | Jan 20, 2026

In a place like Lakewood Ranch, Florida, the shift into January isn’t just about setting resolutions or packing up holiday lights. It changes how people search online. When the calendar flips to a new year, we start seeing fresh search activity and different patterns across local websites. Businesses that count on online visibility notice it…

How a Web Design Company in Sarasota Handles Holidays

By Xavier Berkness | Jan 20, 2026

The holidays in Sarasota do not come with snow or icy sidewalks. Instead, they bring sunshine, festive lights on palm trees, and busy sidewalks packed with shoppers and visitors. With warm weather and big seasonal crowds, this is one of the most important times for local businesses to show up well online. That is when…

Search Engine Optimization in Sarasota for Real World Use

By Xavier Berkness | Jan 20, 2026

Search engine optimization in Sarasota plays a big part in whether or not people can find your business when they’re searching online. With so many visitors coming through each year, and so many locals relying on mobile searches too, showing up in the right spots matters more than ever. Sarasota has a mix of small…

Seasonal Gaps SEO Services in Sarasota FL Can Cover

By Xavier Berkness | Jan 19, 2026

In Sarasota, the flow of customers does not always stay steady all year long. Some months are busy and packed, others feel a little slow, especially if your business serves tourists, snowbirds, or part-time locals. But even during the quiet stretches, a business does not need to disappear online. That is where we find opportunities…