The PERC Blog

Our thoughts on digital marketing.

Local SEO

What Happens When Local SEO in Sarasota Florida Gets Ignored

By Xavier Berkness | Dec 1, 2025

When local SEO in Sarasota, Florida, is ignored, small details begin to pile up in ways that hurt more than they help. Most of the time, it starts with something minor, maybe a wrong store hour listed online, or maybe your business doesn’t show up when someone searches nearby. But around December, a season when…

Read More
SEO

Simple Habits That Build Better SEO Services in Sarasota

By Xavier Berkness | Dec 1, 2025

Every business wants to stand out online, especially during busy times like December. That’s when clear habits can make a real difference. Good SEO doesn’t have to be hard or confusing. Just a few simple changes and steady check-ins can make sure your website works better for real people in your city. That’s especially true…

Read More
SEO

Fixing Gaps With Tampa SEO Professionals This Season

By Xavier Berkness | Dec 1, 2025

As the holiday season picks up in Tampa, a lot of businesses are working hard to close out the year on a high note. Stores are busier, service calls pick up, and people are searching faster than ever. But even with all that activity, some businesses are not getting the online attention they expected. Many…

Read More
SEO

Easy SEO Fixes Before January for Small Tampa Businesses

By Xavier Berkness | Dec 1, 2025

As the year winds down, it’s easy for small Tampa businesses to lose track of digital details. But letting local SEO sit still through December can mean fewer clicks, fewer calls, and fewer people walking through the door in January. Search activity doesn’t pause for the holidays. In fact, people rely on it more than…

Read More
SEO

Learning How Sarasota SEO Works for Small Businesses

By Xavier Berkness | Nov 24, 2025

During the holiday season, more people in Sarasota head online to find what they need, whether it is last-minute gifts, home services, or local dining. As a small business owner, showing up in those searches matters. It is not just about being seen, it is about being found by the right people at the right…

Read More
SEO

Sarasota SEO Services That Focus on Calls Over Clicks

By Xavier Berkness | Nov 24, 2025

When someone clicks your website but never picks up the phone or fills out a form, what did that visit really mean? This is the question we ask ourselves a lot during the holiday season. Traffic is helpful, but if no one takes that next step to call or connect, it tends to stop short.…

Read More
SEO

What Search Engine Optimization Sarasota Means Today

By Xavier Berkness | Nov 24, 2025

Every day, people in Sarasota use search engines to make quick decisions. Whether someone needs a haircut, wants lunch nearby, or is looking for a holiday service, they usually start online. And that’s where we all compete for attention. Sarasota search engine optimization used to mean picking a few keywords and hoping for the best.…

Read More
seo

What Technical SEO in Tampa Means for Your Website

By Xavier Berkness | Nov 24, 2025

When someone clicks on your website, they expect it to load quickly, work on their phone, and get them to what they need without issues. If things are slow or broken, most people leave and do not come back. That is part of what makes technical SEO in Tampa so important. Technical SEO controls how…

Read More