The PERC Blog
Our thoughts on digital marketing.
Sleeping Giants: Why Your Old Customer List is Your Next Big Win (and How to Wake Them Up!)
Your Hidden Goldmine (No Shovel Required!) What’s This “Database Reactivation” Thing Anyway? Ever had a customer buy something awesome from you, then vanish like a ninja? Perhaps they loved your product or service, then simply… went quiet. Well, dear reader, database reactivation is simply sending a friendly “Hey, remember us?” to those folks who’ve gone…
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How to Use PPC to Boost Your Sarasota Business
Running a successful business in Sarasota requires smart marketing strategies, and Pay-Per-Click (PPC) advertising can be a powerful tool in your arsenal. Simply put, PPC lets you buy visits to your site rather than trying to earn them organically. When done right, it boosts your business’s visibility and helps you stand out in the local…
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Mastering Tampa’s Local SEO Strategies
In sunny Tampa, businesses are tapping into the local market like never before with the help of SEO strategies. It’s no longer just about having a website; it’s about making sure your business stands out in the online crowd. Local SEO is the magic wand that helps businesses appear in search results when potential customers…
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Effective Strategies for Web Design in Lakewood Ranch
Effective web design has become a foundation for businesses aiming to succeed online, particularly in areas like Lakewood Ranch. It not only influences a first impression but can also drive engagement and conversions. With user preferences continually evolving, businesses must adapt to ever-changing digital landscapes to stay relevant and competitive. Crafting a website that is…
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Fixing Common Site Errors to Improve SEO
Fixing common site errors is more important to improving your SEO performance than you might think. These simple errors, often overlooked, can seriously affect how search engines view your website. Simply put, a well-maintained site is like a well-tuned car engine; it runs smoothly and efficiently. Site errors such as broken links or slow load…
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How to Be Besties with AI: Your Guide to Generative Engine Optimization (GEO)
I. Intro: Say Goodbye to Old-School Search – The AI Revolution is Here! Remember endlessly scrolling through Google, my friends? Those days might be fading faster than dial-up internet—a quaint relic of a bygone era. The Big Shift: We’re not just searching anymore; we’re engaging in generative search. Think AI assistants—ChatGPT, Gemini, Copilot, Perplexity AI—dishing out…
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How to Improve Your SEO Rankings in Florida
Search Engine Optimization (SEO) is a game-changer for businesses trying to make a mark online, especially in a competitive state like Florida. With the ever-growing number of businesses vying for attention, it’s important to ensure that your website stands out. Proper SEO practices don’t just enhance your site’s visibility; they guide the right audience to…
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Simple Ways to Drive Traffic to Your Sarasota Website
Getting more people to visit your website can seem like trying to top the high score in your favorite game. It’s about getting the attention of those who are genuinely interested in what you have to offer. For local businesses in Sarasota, having more traffic means more potential customers, which can lead to growth and…
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