The PERC Blog

Our thoughts on digital marketing.

digital marketing

Building a Strong Digital Presence with Sarasota Marketing

By Xavier Berkness | Apr 14, 2025

Having a strong digital presence isn’t just a luxury for businesses these days; it’s like having a store window that never closes. As people spend more time online, businesses have incredible opportunities to reach out, engage, and grow by being present where their customers are. Whether it’s through social media, search engines, or websites, a…

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web design

Effective Web Development Tips for Non-Tech Entrepreneurs

By Xavier Berkness | Apr 14, 2025

Diving into web development without a tech background might seem a bit intimidating for many entrepreneurs. Yet, having a well-crafted website can be a game changer for a business, acting as a powerful tool for attracting and engaging customers. The good news is, with the right approach and understanding, creating a successful website isn’t out…

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website

How to Troubleshoot Slow Loading Pages on Your Sarasota Website

By Xavier Berkness | Apr 14, 2025

Fast-loading web pages have become a necessity for any successful website, especially when considering user experience and search engine optimization (SEO). When a site takes too long to load, visitors might leave before the page even opens, leading to lost opportunities and decreased engagement. A quick-loading website not only keeps visitors happy but can also…

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seo

Solving SEO Issues that are Hurting Your Sarasota Business

By Xavier Berkness | Apr 14, 2025

The health of your Sarasota business can be closely tied to your online presence. SEO, or Search Engine Optimization, plays a critical role in ensuring that potential customers can easily find you online.  However, many businesses are unknowingly hindered by various SEO issues that keep them from reaching their full potential. These issues can result…

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Website

Optimizing Your Sarasota Business Website for Mobile Users

By Xavier Berkness | Apr 7, 2025

Mobile optimization is becoming a key factor for businesses with an online presence. As more people use their smartphones to browse the web, having a site that’s optimized for mobile can make or break its success. In Sarasota, where local businesses are trying hard to capture attention, ensuring that your website runs smoothly on mobile…

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Website

Why Your Website Needs a Usability Test: A Sarasota Guide

By Xavier Berkness | Apr 7, 2025

Imagine visiting a store where everything is easy to find and the staff is friendly, always ready to help. That’s the kind of experience you want for your website visitors. A website is like a digital storefront, and just like any store, it should be easy to navigate and user-friendly. This is where a usability…

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SEO

Tackling Common SEO Problems for Faster Business Growth

By Xavier Berkness | Apr 7, 2025

In the fast-paced digital world, making sure your business stands out involves more than just offering great products or services. Search Engine Optimization (SEO) plays a crucial role in ensuring that potential customers can find you easily online. SEO is all about improving your website so that it ranks higher in search engine results, thus…

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working on laptop

Boosting Your ROI with Paid Search Ads in Sarasota

By Xavier Berkness | Apr 7, 2025

Pay-Per-Click, or PPC, advertising is a powerful tool for businesses looking to drive traffic to their websites and increase return on investment (ROI). By paying only when someone clicks on your ad, PPC provides a cost-effective way to attract interested visitors to your site. Sarasota businesses can greatly benefit from PPC campaigns by targeting those…

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