The PERC Blog

Our thoughts on digital marketing.

Backups

Why Your Sarasota Website Needs Regular Backups

By Xavier Berkness | May 12, 2025

Having a website that runs smoothly is just as essential as having a well-kept storefront. One way to ensure that things keep running smoothly is by regularly backing up your website. Backups act as a safety net that helps protect your valuable information. Whether there’s a system malfunction or an unexpected cyber threat, these backups…

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SEO

Fixing On-Page SEO Errors for Better Search Rankings in Sarasota

By Xavier Berkness | May 12, 2025

Improving your website’s visibility online is all about making sure your on-page SEO is right where it needs to be. It’s like giving your car a tune-up to make sure it runs smoothly. When we talk about on-page SEO, we’re diving into the nuts and bolts of your website that search engines look at closely.…

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Websites

Essential Features Every Lakewood Ranch Website Should Have

By Xavier Berkness | May 12, 2025

Creating a welcoming and functional website is a must for any business looking to thrive in Lakewood Ranch. A well-crafted website does more than just display contact details and a product list. It serves as the digital face of your business, making a strong first impression on potential customers. Just like the layout of a…

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Digital Marketing

Crafting a Digital Marketing Strategy for Maximum Growth

By Xavier Berkness | May 12, 2025

Having a well-thought-out digital marketing strategy can be a game-changer for your business’s growth. In a landscape filled with endless possibilities and competition, knowing how to position your brand effectively makes all the difference. Gone are the days when a simple ad campaign was enough; now, it’s about creating a dynamic plan that leverages the…

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web design

Design Tips to Make Your Sarasota Website Stand Out

By Xavier Berkness | May 5, 2025

In Sarasota’s dynamic landscape, having a standout website is like having a prime location on the city’s bustling streets. A well-designed website not only captures the attention of visitors but also reflects the professionalism and integrity of a business. It acts as a digital storefront, revealing the essence and value of what a company offers.…

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PPC

Enhance Your Digital Marketing with Effective PPC Strategies

By Xavier Berkness | May 5, 2025

PPC, or Pay-Per-Click advertising, is a crucial tool in digital marketing. It helps businesses place their message directly in front of potential customers actively searching for what they offer. Whether you’re a startup or an established business, PPC can draw a steady stream of eager visitors to your website. This digital tactic ensures your business…

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Keyword

Steps to Improve Your SEO with Keyword Research

By Xavier Berkness | May 5, 2025

Getting noticed online is more important now than ever. Being the first result on search engines like Google can really help your business or website gain attention. But how do you climb to those top spots? That’s where Search Engine Optimization, or SEO, comes in. Through smart techniques like keyword research, you can improve your…

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404 Errors

Understanding and Resolving Common 404 Errors on Your Website

By Xavier Berkness | May 5, 2025

Have you ever clicked on a link only to be greeted by a dreaded 404 error page? It’s like hitting a digital dead-end, and it’s quite frustrating for users trying to find the information they need. A 404 error means the server couldn’t locate the page requested, and while it may seem trivial, it can…

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