The PERC Blog

Our thoughts on digital marketing.

Digital marketing strategy with SEO and analysis tools.

Digital Marketing for Small Business: Everything You Need to Know

By Xavier Berkness | Feb 24, 2025

Digital marketing is a powerful tool for small businesses. It helps connect with customers and grow brand awareness. Unlike traditional methods, digital marketing offers measurable results and the ability to engage directly with your audience. Understanding who your customers are and what they need is the first step. This insight guides you in creating personalized…

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Fingers typing on laptop with floating email icons

Secrets to Crafting Email Campaigns That Get Opened

By Xavier Berkness | Feb 17, 2025

Email campaigns are a powerful tool for connecting with your audience, but getting people to open them can be challenging. An effective email campaign requires a thoughtful approach that captures attention from the moment it lands in the inbox. With the right tactics, you can turn your emails into content that your subscribers look forward…

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Tips for Producing Engaging Marketing Videos That Convert

By Xavier Berkness | Feb 17, 2025

Creating marketing videos that truly engage your audience can make a significant difference in your brand’s visibility and connection with potential customers. Videos offer a dynamic way to showcase products, share stories, and invite your audience into your world. Crafting these videos requires careful planning and a keen understanding of your target viewers. Understanding your…

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Woman managing her online store with packages and laptop

How to Start a Successful Online Store: A Step-by-Step Guide

By Xavier Berkness | Feb 17, 2025

Starting an online store is an exciting venture packed with opportunities. It allows you to share your products with people around the world. But getting it right requires careful planning and strategic decisions. From choosing the perfect platform to optimizing your site for search engines, each step is crucial to ensure your store stands out…

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Effective Strategies for Mastering Paid Search Ads

By Xavier Berkness | Feb 17, 2025

Paid search ads can be a game-changer for businesses looking to boost their online presence and reach more customers. These ads appear at the top of search results, making them prime real estate for attracting attention. Understanding how to effectively use paid search can significantly enhance your digital marketing efforts. Getting started might seem complicated,…

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Person typing on a laptop with an SEO diagram

Simple Ways to Improve Your Website

By Xavier Berkness | Feb 10, 2025

A great website isn’t just about looking good. It’s also about how visitors interact with and experience your site. Creating a positive online experience for your audience requires careful attention to details that might seem small but make a big impact. Many websites fail because they don’t effectively address user-friendliness, speed, or search engine optimization.…

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Hands using laptop and phone for marketing strategy.

Effective Digital Marketing Techniques

By Xavier Berkness | Feb 10, 2025

Digital marketing is essential for businesses to connect with their audience and grow their online presence. With so many strategies available, from SEO to social media, knowing which techniques will drive the best results for your brand is important. Understanding how to craft engaging content and leverage various platforms can make all the difference in…

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Person on computer focusing on backlink strategies

Boosting Your SEO Efforts Easily

By Xavier Berkness | Feb 10, 2025

SEO is essential for getting your website noticed. It’s all about ensuring that your pages appear at the top of the results when people search for topics relevant to your site. But how do you achieve this visibility in a sea of competitors? It starts with using the right tactics that align with search algorithms…

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