The PERC Blog

Our thoughts on digital marketing.

SEO

Learning How Sarasota SEO Works for Small Businesses

By Xavier Berkness | Nov 24, 2025

During the holiday season, more people in Sarasota head online to find what they need, whether it is last-minute gifts, home services, or local dining. As a small business owner, showing up in those searches matters. It is not just about being seen, it is about being found by the right people at the right…

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SEO

Sarasota SEO Services That Focus on Calls Over Clicks

By Xavier Berkness | Nov 24, 2025

When someone clicks your website but never picks up the phone or fills out a form, what did that visit really mean? This is the question we ask ourselves a lot during the holiday season. Traffic is helpful, but if no one takes that next step to call or connect, it tends to stop short.…

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SEO

What Search Engine Optimization Sarasota Means Today

By Xavier Berkness | Nov 24, 2025

Every day, people in Sarasota use search engines to make quick decisions. Whether someone needs a haircut, wants lunch nearby, or is looking for a holiday service, they usually start online. And that’s where we all compete for attention. Sarasota search engine optimization used to mean picking a few keywords and hoping for the best.…

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seo

What Technical SEO in Tampa Means for Your Website

By Xavier Berkness | Nov 24, 2025

When someone clicks on your website, they expect it to load quickly, work on their phone, and get them to what they need without issues. If things are slow or broken, most people leave and do not come back. That is part of what makes technical SEO in Tampa so important. Technical SEO controls how…

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Online Digital Marketing

How Online Digital Marketing Services in Sarasota Work

By Xavier Berkness | Nov 17, 2025

Online digital marketing services in Sarasota give small businesses the tools to stay visible, especially during the busy holiday season when more people are searching online. Whether locals are planning family visits or winter activities, they’re using their phones to decide where to shop, eat, or book. For businesses trying to show up in those…

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SEO Experts

How Tampa SEO Experts Handle Competitive Queries

By Xavier Berkness | Nov 17, 2025

Tampa SEO experts see a different kind of challenge when it comes to ranking for competitive search terms. These are not just regular keywords. People searching them are often closer to buying, booking, or making a decision. That means the competition is stronger, and the strategy needs to be smarter. We have worked through this…

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Search Engine Optimization

Quick Guide to Sarasota Search Engine Optimization Myths

By Xavier Berkness | Nov 17, 2025

Lots of people talk about SEO like it’s some secret trick. We’ve seen business owners in Sarasota get pulled in by SEO myths that waste time and energy. Some are easy to believe, like the idea that ranking once means you’re all set. Others sound helpful but actually move focus in the wrong direction. The…

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SEO Company

Sarasota SEO Company Fixes You Might Need Before Holidays

By Xavier Berkness | Nov 17, 2025

The weeks leading into Thanksgiving and December holidays are always busy for local shops. In Sarasota, that means more people out looking for last-minute gifts, family outings, and service appointments before the season hits full stride. It’s the kind of foot traffic that can make or break the last quarter of the year, especially when…

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