The PERC Blog

Our thoughts on digital marketing.

Online Digital Marketing

How Online Digital Marketing Services in Sarasota Work

By Xavier Berkness | Nov 17, 2025

Online digital marketing services in Sarasota give small businesses the tools to stay visible, especially during the busy holiday season when more people are searching online. Whether locals are planning family visits or winter activities, they’re using their phones to decide where to shop, eat, or book. For businesses trying to show up in those…

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SEO Experts

How Tampa SEO Experts Handle Competitive Queries

By Xavier Berkness | Nov 17, 2025

Tampa SEO experts see a different kind of challenge when it comes to ranking for competitive search terms. These are not just regular keywords. People searching them are often closer to buying, booking, or making a decision. That means the competition is stronger, and the strategy needs to be smarter. We have worked through this…

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Search Engine Optimization

Quick Guide to Sarasota Search Engine Optimization Myths

By Xavier Berkness | Nov 17, 2025

Lots of people talk about SEO like it’s some secret trick. We’ve seen business owners in Sarasota get pulled in by SEO myths that waste time and energy. Some are easy to believe, like the idea that ranking once means you’re all set. Others sound helpful but actually move focus in the wrong direction. The…

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SEO Company

Sarasota SEO Company Fixes You Might Need Before Holidays

By Xavier Berkness | Nov 17, 2025

The weeks leading into Thanksgiving and December holidays are always busy for local shops. In Sarasota, that means more people out looking for last-minute gifts, family outings, and service appointments before the season hits full stride. It’s the kind of foot traffic that can make or break the last quarter of the year, especially when…

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digital marketing

Biggest Shifts in Digital Marketing Agency Sarasota Faces

By Xavier Berkness | Nov 10, 2025

Digital marketing doesn’t stay put for long, and here in Sarasota, the pace feels even quicker. People are searching, shopping, and scrolling in new ways, and that’s changing how we all show up online. A digital marketing agency in Sarasota now has to move faster, read trends earlier, and tweak plans more often just to…

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search engine optimization

Search Engine Optimization in Sarasota Without the Hype

By Xavier Berkness | Nov 10, 2025

Marketing can get loud, especially when you’re just trying to run a business and keep your calendar full. Between the big claims and overused jargon, it’s easy to feel like you need a translator just to understand what someone’s promising. But when it comes to search engine optimization in Sarasota, the truth is, it doesn’t…

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online digital marketing

Why Online Digital Marketing Services Sarasota Are Growing

By Xavier Berkness | Nov 10, 2025

More and more businesses are paying attention to online digital marketing services in Sarasota, and with good reason. As habits shift and more people rely on phones and search results to make local decisions, showing up clearly online has never mattered more. What used to be a nice bonus is now the starting point for…

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doing PPC work

Why PPC in Sarasota May Not Work in Q4 Without Fixes

By Xavier Berkness | Nov 10, 2025

Running PPC in Sarasota can feel a little tricky during the last stretch of the year. By the time November hits, the way people search and buy starts to shift fast. There’s more noise. More sales. More ads flying around. That’s part of what makes Q4 such a challenge for local businesses trying to stay…

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