The PERC Blog

Our thoughts on digital marketing.

SEO Pros

What Tampa Businesses Expect From Their SEO Pros

By Xavier Berkness | Dec 29, 2025

Winter brings a shift in how people move around Tampa and search online. Local businesses start to notice changes in the kinds of calls they get and who finds them on the web. Around this time of year, owners begin looking more closely at what their SEO providers are doing to keep them visible. They…

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Tampa SEO Services

What to Audit in Tampa SEO Services Before January Starts

By Xavier Berkness | Dec 29, 2025

Late December doesn’t always feel busy for local businesses. The phones quiet down, the email slows, and for many of us, it’s the one stretch in the year where we can stop and take stock. It may not feel urgent, but it’s the perfect time to do a quick digital health check before January activity…

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Stay Consistent With Content

How to Stay Consistent With Content in Florida SEO Plans

By Xavier Berkness | Dec 29, 2025

Keeping up with content can feel like a lot some weeks. When business slows down or gets backed up, it’s easy to let blog posts and updates slip to the bottom of the list. If we want to stay competitive through the year, especially in a place like Florida, consistency matters. People search all year…

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SEO

Why SEO in Sarasota Still Matters After the Holidays

By Xavier Berkness | Dec 29, 2025

Once the holidays are over, things can slow down a bit across Sarasota. Fewer people are shopping, fewer calls come in, and it can feel like the right time to take a break from marketing. But that’s one of the biggest reasons SEO Sarasota still matters. While many businesses ease off the gas, search traffic…

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seo

Website Issues That Hurt Local SEO Sarasota Gains

By PERC SEO | Dec 22, 2025

When people near us in Sarasota search online for what they need, they usually expect quick, easy answers. If your website is slow, outdated, or confusing, you might not even show up in those local search results. That can mean missed chances you do not even see. Local SEO in Sarasota depends a lot on…

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SEO

Learning SEO Best Practices for Sarasota Businesses

By PERC SEO | Dec 22, 2025

We’ve seen more Sarasota businesses asking about how to show up better in search results, especially as the winter season picks up. It makes sense. December brings more eyes to local shops, services, and restaurants, especially with snowbirds and travelers spending time in town. And when people search for something, whether it’s a place to…

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website design

Why Website Design in Sarasota Feels Off During Holidays

By PERC SEO | Dec 22, 2025

The holidays in Sarasota bring more than decorations and events. They shift how people shop, search, and scroll. For businesses, it can feel like something’s suddenly off online, especially with how your website is showing up or feeling to visitors. That change isn’t in your head. The pace picks up, expectations shift fast, and small…

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digital advertising expert

Fixing Ad Copy for Tampa PPC Before the New Year

By PERC SEO | Dec 22, 2025

As the end of the year sneaks up, many Tampa businesses are taking a hard look at their PPC ad performance. It is that final stretch before January, when every click counts just a little more. Whether you are trying to catch last-minute holiday shoppers or stay top-of-mind when people are spending less time online,…

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