The PERC Blog

Our thoughts on digital marketing.

SEO

Achieving Online Visibility with Sarasota SEO Services

By Xavier Berkness | Jul 14, 2025

Creating a strong online presence is becoming more important as businesses compete to be noticed on the internet. It’s not enough to just have a website; you need to ensure that it stands out to the right audience. This is where search engine optimization, or SEO, plays a vital role. For businesses located in Sarasota,…

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web design

Improving Website Speed for Better User Experience

By Xavier Berkness | Jul 14, 2025

Have you ever clicked on a website, only to wait endlessly for it to load? You’re not alone. Website speed is a big deal when it comes to keeping visitors happy and ensuring your site performs well. When a website takes too long to get going, users might bail before they even see what you’re…

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man spotting SEO problem on laptop

How to Spot SEO Problems on Your Sarasota Business Website

By Xavier Berkness | Jul 8, 2025

Imagine navigating the crowded world of the internet without a map. That’s what it feels like when your Sarasota business website isn’t optimized for search engines. SEO, short for Search Engine Optimization, is that guiding map. It helps search engines understand what your site is all about, which pages are important, and how relevant they…

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man doing SEO

Why SEO is Important for Lakewood Ranch Businesses

By Xavier Berkness | Jul 8, 2025

Search engine optimization, or SEO, is a crucial tool for businesses striving to make their mark online. In Lakewood Ranch, where a diverse range of businesses are on the rise, there’s a growing need for effective online strategies to ensure visibility and reach. As more enterprises establish themselves in this vibrant area, standing out digitally…

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graphic design

Essential Elements of a Great Website Design in Sarasota

By Xavier Berkness | Jul 8, 2025

Creating a great website design is like setting the foundation for a welcoming digital home. For businesses based in Sarasota, this is even more important. The way your website looks and functions can make a big difference in attracting and engaging local customers.  A well-designed website not only captivates visitors but also makes it easy…

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content optimization

Effective Tips for Content Optimization in Sarasota

By Xavier Berkness | Jul 8, 2025

In the vibrant city of Sarasota, content optimization is a valuable tool for local businesses aiming to reinforce their digital footprint. As technology evolves, businesses need to ensure their content not only catches the eye but also drives meaningful engagement.  This process involves crafting dynamic and relatable material that resonates with the local audience, turning…

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Business Website

Securing Your Sarasota Business Website from Common Threats

By Xavier Berkness | Jun 30, 2025

Website security might not always be the first thing business owners think about, but it’s really important. Imagine your website as the front door to your Sarasota business. You wouldn’t leave it wide open for anyone to walk through, right? The same principle applies to securing your online presence. As businesses in Sarasota increasingly rely…

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SEO Problems

Tackling SEO Problems That Lower Your Search Engine Rankings

By Xavier Berkness | Jun 30, 2025

When it comes to search engine rankings, SEO issues can be tricky troublemakers. These problems can cause your website to slip down the search results, making it harder for potential customers to find you online.  Understanding what causes these problems is the first step to solving them. In areas like Sarasota, businesses face unique challenges…

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