The PERC Blog

Our thoughts on digital marketing.

What Local SEO in Sarasota FL Looks Like After January

By Xavier Berkness | Dec 30, 2025

After January ends, the energy in Sarasota shifts a bit. The big holiday crowds thin out, but that doesn’t mean the season is over. Many winter visitors are still around, and locals begin falling back into regular routines. This stretch between January and spring is still full of movement, which means it’s still important to…

Sarasota Local SEO Issues That Slow Down Winter Visitors

By Xavier Berkness | Dec 30, 2025

When winter visitors come to Sarasota, their phones usually lead the way. Whether they’re looking for a place to eat, a gift shop near the beach, or an event downtown, they tend to rely on search instead of asking around. That’s why Sarasota local SEO matters so much this time of year. If something is…

How a Sarasota SEO Expert Helps Local Leads Find You Fast

By Xavier Berkness | Dec 30, 2025

During the winter months, Sarasota fills with more than just sunshine. Visitors fly in, locals stay out longer, and everyone seems to be looking for that perfect place to eat, shop, or unwind. Phones come out fast, and search engines become the main way people decide where to go next. If your business does not…

Eight Winter Web Design Fixes Sarasota Businesses Skip

By Xavier Berkness | Dec 30, 2025

Winter is one of those times when Sarasota businesses slow down just enough to review what’s working. Some freshen up their storefronts, reset their goals, or plan for the new year ahead. But one of the most skipped pieces during this season? The website. People visiting or spending more time in Sarasota during the cooler…

What Tampa Businesses Expect From Their SEO Pros

By Xavier Berkness | Dec 29, 2025

Winter brings a shift in how people move around Tampa and search online. Local businesses start to notice changes in the kinds of calls they get and who finds them on the web. Around this time of year, owners begin looking more closely at what their SEO providers are doing to keep them visible. They…

What to Audit in Tampa SEO Services Before January Starts

By Xavier Berkness | Dec 29, 2025

Late December doesn’t always feel busy for local businesses. The phones quiet down, the email slows, and for many of us, it’s the one stretch in the year where we can stop and take stock. It may not feel urgent, but it’s the perfect time to do a quick digital health check before January activity…

How to Stay Consistent With Content in Florida SEO Plans

By Xavier Berkness | Dec 29, 2025

Keeping up with content can feel like a lot some weeks. When business slows down or gets backed up, it’s easy to let blog posts and updates slip to the bottom of the list. If we want to stay competitive through the year, especially in a place like Florida, consistency matters. People search all year…

Why SEO in Sarasota Still Matters After the Holidays

By Xavier Berkness | Dec 29, 2025

Once the holidays are over, things can slow down a bit across Sarasota. Fewer people are shopping, fewer calls come in, and it can feel like the right time to take a break from marketing. But that’s one of the biggest reasons SEO Sarasota still matters. While many businesses ease off the gas, search traffic…