The PERC Blog

Our thoughts on digital marketing.

website seo

Why Website SEO in Sarasota Gets Tougher Every Fall

By Xavier Berkness | Oct 6, 2025

Every fall, we start noticing a pattern. Website SEO in Sarasota just seems to hit more bumps than usual once October rolls around. While much of the country starts prepping for colder weather and holiday shopping, things move a bit differently in Florida. Our local traffic stays steady, but the national online activity surges. That…

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seo company

What a Sarasota SEO Company Can Actually Do for You

By PERC SEO | Oct 6, 2025

Businesses across Florida, especially here in Sarasota, are always trying to stand out online. There’s a lot happening in this part of the state, and when fall rolls in, things shift. More snowbirds return, local events pick up, and customers begin searching for nearby services again. That change in pace gets us thinking more about…

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seo

How Search Engine Optimization in Sarasota Works Now

By Xavier Berkness | Oct 6, 2025

When we talk about search engine optimization in Sarasota, we’re really talking about how local businesses show up online when people nearby are looking for them. This used to mean a few updates here and there, but now, things work a little differently. The way people search has changed, and Google pays much closer attention…

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web design

Choosing the Right Web Design Company in Sarasota This Fall

By Xavier Berkness | Oct 6, 2025

Fall in Sarasota feels like a fresh start for a lot of local businesses. The tourist rush slows down, school routines are back in place, and the pace gives us a chance to breathe. For many of us, it’s the right moment to take a closer look at our online presence. If your website feels…

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team having a meeting about marketing strategy

Successful Digital Marketing Strategies for 2025

By Xavier Berkness | Sep 29, 2025

Digital marketing is evolving every year, and 2025 is shaping up to be no different. As businesses navigate the new landscape, they’ll need to adapt and implement effective strategies to stay ahead. Digital marketing is not just about reaching a broad audience; it’s about connecting with individuals on a personal level, understanding their needs, and…

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Steps to Ensure Effective Website SEO in Sarasota

By Xavier Berkness | Sep 29, 2025

In the ever-expanding online environment, securing a strong digital presence is no longer optional for businesses looking to thrive. Search engine optimization, or SEO, is the backbone of a successful online strategy, especially in vibrant business environments like Sarasota. Proper SEO can elevate a website’s visibility, bringing in more traffic and potential customers. But what…

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person using a laptop

How PPC Can Benefit Tampa Businesses

By Xavier Berkness | Sep 29, 2025

In the buzzing business environment of Tampa, companies continuously seek strategies that can enhance their visibility and draw in local customers. One approach that stands out is Pay-Per-Click (PPC) advertising, a powerful tool that connects businesses directly with their target audience through paid ads. By setting up PPC campaigns, businesses can quickly appear at the…

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people planning ux

Fixing User Experience Issues on Your Sarasota Website

By Xavier Berkness | Sep 29, 2025

Every business owner in Sarasota knows that the journey to a successful online presence begins with a well-designed website. That’s where user experience, often called UX, comes into play. Simply put, UX is about creating a digital space that’s easy to navigate and pleasant for visitors.  If visitors can’t quickly find what they need or…

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