The PERC Blog

Our thoughts on digital marketing.

SEO

Fighting Common SEO Issues for Better Rankings

By Xavier Berkness | Sep 17, 2025

In the ever-changing digital landscape, ensuring that your website stands out is crucial for attracting the right audience and achieving successful outcomes. Search Engine Optimization (SEO) plays a pivotal role in improving your site’s visibility on search engines. Without effective SEO, even the most aesthetically appealing websites can remain hidden from potential visitors. Many businesses…

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Online Presence

How to Build a Strong Online Presence in Sarasota

By Xavier Berkness | Sep 17, 2025

In an increasingly digital world, having a strong online presence is essential for businesses aiming for success. For companies in Sarasota, this is even more significant. With the growing local market, businesses need to stand out and ensure they connect effectively with their audience. Developing a solid online footprint not only helps in attracting new…

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Web Design

Optimizing Web Design for Better Engagement

By Xavier Berkness | Sep 17, 2025

Optimizing web design goes beyond just making a website look nice. It’s about creating a place where visitors feel welcomed, understood, and motivated to engage. In Sarasota, where businesses are thriving, having a well-designed website tailored to user engagement can make all the difference. A thoughtful approach to web design not only captivates and retains…

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PPC

PPC Strategies to Drive More Conversions in Sarasota

By Xavier Berkness | Sep 17, 2025

Pay-Per-Click (PPC) advertising has become a staple for businesses aiming to increase their visibility and reach new customers online. This advertising model allows businesses to bid for ad placements in search engine results, making it a direct pathway to gaining attention. By targeting specific keywords, businesses can attract the right audience at the right time,…

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Web Design Trends

Effective Web Design Trends for Sarasota Businesses

By Xavier Berkness | Sep 8, 2025

Staying updated with web design trends is more than just a choice for businesses in Sarasota; it’s a necessity. In an era where a first impression of your company often comes from a digital encounter, having a modern and engaging website could be the difference between gaining a customer and losing one. Effective web design…

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Digital Marketing

How Digital Marketing Transforms Business Growth

By Xavier Berkness | Sep 8, 2025

Digital marketing has become a cornerstone for businesses striving to grow and stay relevant in today’s fast-paced world. By understanding and utilizing digital marketing strategies, companies can significantly enhance their growth and reach broader audiences. Sarasota, with its thriving business community, offers a great example of how well-executed digital marketing can lead to substantial transformations.…

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SEO Strategies

Sarasota’s Top SEO Strategies for 2025

By Xavier Berkness | Sep 8, 2025

The landscape of digital marketing is dynamic, with SEO (Search Engine Optimization) at its core. Sarasota’s businesses continually adapt to new strategies to maintain online visibility and connect with audiences effectively. As we move into 2025, understanding the intricacies of SEO becomes even more crucial for businesses aiming to thrive in this competitive environment. This…

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Web Development Practices

Web Development Practices to Improve User Experience

By Xavier Berkness | Sep 8, 2025

Creating a smooth and enjoyable user experience is fundamental to the success of any website. It goes beyond just making a site look good; it’s about making sure users can easily navigate, find what they need, and feel comfortable during their visit. When users have a positive experience on your site, they are more likely…

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