The PERC Blog

Our thoughts on digital marketing.

Paid ads

The Role of PPC in Boosting Your Local Sarasota Business

By Xavier Berkness | Jul 23, 2025

Pay-Per-Click (PPC) advertising is an ever-present force in online marketing, offering businesses a direct line to their target audience with impressive precision. Imagine placing an ad and only shelling out cash when someone actually clicks on it—that’s the PPC model in action. This approach allows businesses to allocate their marketing budgets more efficiently, ensuring every…

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web development for entrepreneurs

Troubleshooting Web Development Issues for Non-Tech Entrepreneurs

By Xavier Berkness | Jul 23, 2025

Diving into web development can feel like exploring uncharted territory, especially for non-tech entrepreneurs. The digital world is vast, packed with technical terms and hidden challenges that can easily overwhelm newcomers. As you aim to create an engaging and effective online presence, it’s crucial to navigate these waters with confidence. Understanding common web development issues…

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website with broken links

How To Fix Broken Links On Your Tampa Website

By PERC SEO | Jul 16, 2025

Every website feels like its own universe. It’s a place where information flows, links connect different pieces of knowledge, and visitors wander around learning new things. However, just like in any universe, small disruptions can cause chaos. One such disruption can be broken links. These silent troublemakers can hinder user experience and impact your website’s…

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Common Digital Marketing Mistakes to Avoid in Sarasota

By Xavier Berkness | Jul 14, 2025

Digital marketing has become a cornerstone for businesses aiming for success in Sarasota. In an area where competition is fierce, making online marketing a priority ensures your brand stands out. Digital marketing encompasses everything from SEO and content creation to social media and email marketing, making it an essential tool for reaching potential customers. However,…

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SEO

Achieving Online Visibility with Sarasota SEO Services

By Xavier Berkness | Jul 14, 2025

Creating a strong online presence is becoming more important as businesses compete to be noticed on the internet. It’s not enough to just have a website; you need to ensure that it stands out to the right audience. This is where search engine optimization, or SEO, plays a vital role. For businesses located in Sarasota,…

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web design

Improving Website Speed for Better User Experience

By Xavier Berkness | Jul 14, 2025

Have you ever clicked on a website, only to wait endlessly for it to load? You’re not alone. Website speed is a big deal when it comes to keeping visitors happy and ensuring your site performs well. When a website takes too long to get going, users might bail before they even see what you’re…

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man spotting SEO problem on laptop

How to Spot SEO Problems on Your Sarasota Business Website

By Xavier Berkness | Jul 8, 2025

Imagine navigating the crowded world of the internet without a map. That’s what it feels like when your Sarasota business website isn’t optimized for search engines. SEO, short for Search Engine Optimization, is that guiding map. It helps search engines understand what your site is all about, which pages are important, and how relevant they…

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man doing SEO

Why SEO is Important for Lakewood Ranch Businesses

By Xavier Berkness | Jul 8, 2025

Search engine optimization, or SEO, is a crucial tool for businesses striving to make their mark online. In Lakewood Ranch, where a diverse range of businesses are on the rise, there’s a growing need for effective online strategies to ensure visibility and reach. As more enterprises establish themselves in this vibrant area, standing out digitally…

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